Our Mission is to help visionary brands thrive within the dynamic North American and Australian markets via effective marketing and sales strategies that ensure long term success.

About Us

Industry specialists, passionate creatives, business enthusiasts… but product junkies above all. With decades of consumer goods industry experience, we understand the dynamic space and help you achieve global success.

Our experience is deep and wide to ensure a successful forward path while mapping out an executional plan that delivers on time and within budget. We have a proven and unique set of skills and a resources network that propels a business’s go-to-market strategy.

NEIL COX

Melbourne, Australia

B.Comm. (Melbourne)Grad. Dip Marketing (Monash) CPM

Senior Management at MD and CEO level within both global iconic brands and SME organizations: Disney, Cadbury, Dulux, Waproo, Staughton Group

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FRANK FRAGALE

Maine, USA

B.Science/Marketing (Penn State) Applied Science/Horticulture (Meramec)

Joint American and Australian citizenship

Sales Development & Strategic Planning: Dell, Oral-B, Dulux, Gillette, Omnicom – AT&T, Balanced Life

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NORTHERN SUMMIT REQUIREMENTS FOR SUCCESS

North America Launch Plan

  • Northern Summit

  • Business Plan - KPI's

    • Marketing
      / Branding

    • Distribution Planning

    • Ecommerce
      Platforms

    • Digital / Social
      Media Strategy

    • Sales
      Strategy

    • Product
      Registration
      Licensing

    • 3PL
      Contract Filling/
      Warehousing

  • Brand Representation
    Relationship
    Development

  • Execution Reporting - ROI

The Client Application - How we work

N/S becomes an extension of your team helping inform and propel a robust strategy for North American success. We know what is required to keep the work moving 24/7. Our experience shows having Neil in Australia and Frank in USA accelerates the ramp up phase and improves executional efficiency potentially saving months in year one’s go-to-market plan.

N/S can start from scratch to write the North American business plan, construct the marketing strategy and creative brief, and champion the brand asset development using trusted resources in North America.

Or…..

N/S can adapt an existing foundation of work created in Australia to the cultural and commercial requirements of North America working with you and your Australian team.

Usually, we work on a monthly retainer basis to achieve a client-approved scope of work, executional timeline and North American development budget.

The Client Application - Staying on course

N/S will make sure everyone on the team is empowered and stays on course to achieve the business plan’s strategic objectives, timing and ROI. It’s all about keeping the team informed and focused on the daily/weekly priorities to move the business forward step-by-step to reach the summit:

  • Neil and Frank are in sync 24/7 via multiple daily Zoom calls to review our work plan
  • Weekly client status meetings via Zoom
  • Monthly management reporting detailing:
  • Projects in progress per launch plan (Requirements For Success)
  • North American market and competitive activity
  • Rolling view of priorities and tasks for next quarter
  • Expenditure reporting (actual versus budget)
  • 12-month calendar (launch plan, events, travel)

Thank you

If you would like to learn more, please call
Neil on +61 418 571 827
Frank on +1 (207) 323-3317
or